Kit and Kaboodle Productions was recently in Baltimore with Shock Trauma, recording for the annual Shock Trauma Gala for heroes.
Each year the Gala honors the heroes of the Shock Trauma, along with the EMTs, firefighters, and supporting teams that save lives on a daily basis. This year, the story centers around a ground-breaking medical procedure that revolutionized the face of medicine… Stay tuned to learn more.
Do you have an upcoming event that needs emotional impact? Try Kit and Kaboodle Productions’ video packages by calling now for a free strategy session.
Google often is seen as one of the best creators of web tools – We’re big fans of Google’s Drive and Analytics.
Google Trends can help you pick trending keywords for your videos, which means that you’ll be more relevant to the trending interests of your audience… making them more likely to respond. Google Trends shows you a graph when you type a keyword, hinting at what other keywords are popular and relevant to the first keyword that you chose. Like most marketing techniques, building a big, relevant, and targeted web of influence for your audience is often the way to get a response.
Want to learn more about keyword optimization and SEO marketing? Give Kit and Kaboodle Productions a call. We’re always here to help.
Studies show that the best time to advertise your TV commercial is during Prime Time, typically 8pm until 12am.
But the best way to pick excellent advertising time is to know your audience.
Prime Time lets you reach a huge audience all at once: It’s statistically when the most people are watching TV.
However, new trends are showing that people are using Tablets, Smart Phones, laptops, and the like while they’re watching TV.
This has big implications: If they like your commerical, your business needs to have a mobile-ready website and optimized SEO available to convert that curious viewer into a customer.
If you don’t show them the way, and show it to them quickly, they’ll lose interest and you’ll lose the lead.
If you don’t have time to devote to creating and/or maintaining a conversion-ready website for your hungry viewers, don’t fret. Collaborate with our Creative Strategy Team at Kit and Kaboodle Productions and we’ll help you hit the ground running.
Web video lets you get in front of your target audience with specific content with a meaningful call-to-action response, and all of it can be tracked for analysis. It’s powerful, current, and according to many industry gurus, vital to the success of your company.
Web video is the new frontier for businesses, but there are so many options and types of video… Which videos are right for your business?
We’ve found an article highlighting 51 ways businesses use web video to grow, along with how popular each strategy is, and the probable growth potential of each. Take a second look at the ones with high and huge growth potential- those are the trending video types that will probably give you higher returns.
Here’s the list:
It’s no secret that video is the new frontier for business. Being able to show your product, service, and business to a client in live-action is revolutionary. It can duplicate your best salesperson, deliver a call-to-action, and generate trust faster and more effectively than many other more traditional types of media.
This article highlights a few more specific reasons why video will be an integral part of your marketing in 2013. Here’s the summary of the hottest tips:
1. Curated Commerce sites, like Pinterest, where people can collect and display their interests and needs for you to address, love video content. Notably, Pinterest recently surpassed Facebook in trackable sales. With their announced plans for Business Accounts in late 2012, it’s a perfect time to take advantage of this free platform and put your products in the circulation of Curated Commerce sites like Pinterest, Tumblr, Wanelo, and StumbleUpon.
2. Video kickstarts Search Engine Optimization (SEO). Google owns YouTube, and love it when you use their products in conjunction. They work hand-in-hand, which means having an optimized YouTube channel helps to optimize your Google search engine ranking, and vice-versa.
3. Digital Marketers are using more video. The cutting-edge Digital Marketers have started embedding video into their eNewsletters, Social Media, and using print-web hybrids like QR Codes and Interactive Apps to take video beyond its natural boarders. To be a competitor, you need to be ahead of the bell curve; Implement these new technologies as soon as possible.
4. Showing in 3D is better than 2D. It’s a proven statistic that video increases product purchases by 30%. Show your product and/or service in video, and it will have the power of a polished, live presentation. Every time.
Get started today with video- It’s easier than you might think.
Most internet service providers are notorious for wavering speeds and terrible customer service. Google recently announced they would release their own internet service- Google Fiber. …And it’s 1/3 faster than its competition according to Netflix.
It’s great news for companies looking to communicate faster with their audiences: Faster internet means faster downloads, uploads, and video streaming. It’s pretty great.
What is your experience with your internet service provider? Would you switch to Google?
A new trend among TV viewers is “binge watching,” where people will watch whole seasons of shows in one day through services like Netflix, YouTube, and the like. Netflix is experimenting with this new video viewing trend- they just produced a Netflix-only series called “House of Cards”.
The unusual part is that Netflix released a whole season at once- not a weekly, episodic release schedule. They’re removed dramatic cliff-hangers and commercial spots, leaving a novel-like video experience that has media viewers hungry for more.
This new type of viewing is a result of the constant availability of episodic videos on- and off-line. Binge-watching very well may be the future of video and television consumption. Roughly 90% of online content is video, after all.
If websites are the new online storefront, then not paying attention to Search Engine Optimization is a lot like building your store in the desert. It could be the greatest store on earth- but nobody will ever find it.
Here’s a short 3-minute video on how Search Engine Optimization (“SEO” for short) works and why you need it to survive online.
Have questions? Want to learn more?
Check out our Search Engine Optimization Kits and schedule a free strategy session today.
Social media is a big deal, it’s one of the best ways to interact with your online audiences. It helps your search engine ranking, and builds trust with your leads and clients. Social media helps you get heard by your target audiences.
A crucial part of posting social media is posting regularly, and posting at the right time of day/ week.
So when is your fanbase online and active? We found a great rule-of-thumb from MediaBistro.
Here’s the summary of when you should post to Social Media:
Facebook- Wednesdays at 3pm
Twitter- Monday-Thursday at 10-3pm
LinkedIn- Tuesday-Thursday, outside of business hours
Google+– Monday-Friday during business hours
Pinterest– Saturday mornings
What’s your favorite way to stay in touch with your target audience?
