It’s no secret that video is the new frontier for business. Being able to show your product, service, and business to a client in live-action is revolutionary. It can duplicate your best salesperson, deliver a call-to-action, and generate trust faster and more effectively than many other more traditional types of media.
This article highlights a few more specific reasons why video will be an integral part of your marketing in 2013. Here’s the summary of the hottest tips:
1. Curated Commerce sites, like Pinterest, where people can collect and display their interests and needs for you to address, love video content. Notably, Pinterest recently surpassed Facebook in trackable sales. With their announced plans for Business Accounts in late 2012, it’s a perfect time to take advantage of this free platform and put your products in the circulation of Curated Commerce sites like Pinterest, Tumblr, Wanelo, and StumbleUpon.
2. Video kickstarts Search Engine Optimization (SEO). Google owns YouTube, and love it when you use their products in conjunction. They work hand-in-hand, which means having an optimized YouTube channel helps to optimize your Google search engine ranking, and vice-versa.
3. Digital Marketers are using more video. The cutting-edge Digital Marketers have started embedding video into their eNewsletters, Social Media, and using print-web hybrids like QR Codes and Interactive Apps to take video beyond its natural boarders. To be a competitor, you need to be ahead of the bell curve; Implement these new technologies as soon as possible.
4. Showing in 3D is better than 2D. It’s a proven statistic that video increases product purchases by 30%. Show your product and/or service in video, and it will have the power of a polished, live presentation. Every time.
Get started today with video- It’s easier than you might think.